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  • Aerial drone view of Silicon Valley residential neighborhoods across Santa Clara County

    The Cap Rate Trap: Why Silicon Valley Investors Should Run Total-Return Math Instead

    The Cap Rate Trap: Why Silicon Valley Investors Should Run Total-Return Math Instead By Brad Bell -- Coldwell Banker Global Luxury -- Silicon Valley native, top 1% nationally Every out-of-area investor I talk to opens with the same question: what do these houses cap at? And every time, I give the sa

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  • Suburban single-family homes in Cupertino, California - rent out or sell decision framework by Brad Bell

    Rent It Out or Sell It? A Silicon Valley Investor's Framework for Homes with Major Equity

    Rent It Out or Sell It? A Silicon Valley Investor's Framework for Homes with Major Equity You bought in Cupertino, Sunnyvale, or Los Gatos years ago. You are moving — up, out, or on. The house you are leaving holds more equity than most investment portfolios. So everyone from your neighbor to your c

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  • For sale sign in front of a Silicon Valley home

    Velocity Is a Signal: What 11-Day Sales Tell West Valley Investors

    Velocity Is a Signal: What 11-Day Sales Tell West Valley Investors By Brad Bell -- Coldwell Banker Global Luxury -- Silicon Valley native, top 1% nationally Most investors read price. The sharper read in the West Valley right now is speed: Saratoga clearing in a median of 11 days, Los Gatos in 13, C

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